Services for leagues and associations 

OPTIMIZING YOUR TALENT DEVELOPMENT SYSTEM: DRIVING COLLECTIVE GROWTH

Our three-phase process spans the entire MADE Playbook, starting with a deep understanding of the current state of your football ecosystem and identifying opportunities for improvement.

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1. VISION

EVALUATION + STRATEGY

We assess your current youth development system using a unique set of standards informed by global best practices, tailored to your cultural context. This includes in-depth evaluations of your professional club academies to pinpoint specific strengths and areas for improvement, as well as an analysis of league-wide trends.

STRATEGIC PLANS FOR GROWTH

Based on our evaluation, we develop a tailored support framework. This includes both individual club action plans and overarching organisational strategies, ensuring efficient and impactful resource allocation designed to drive sustainable growth.

2. WORKFORCE DEVELOPMENT

IMPLEMENTATION

‘Developing the people that develop the players’

We provide the expertise and resources needed to build a high-performing and future-ready workforce. Our approach includes the design and implementation of key workshops, certified courses, and mentoring, all tailored to develop staff and nurture future leaders across all levels of your member clubs. 
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Through comprehensive league-wide development initiatives, such as Academy Directors, Heads of Coaching, and Elite Coach workshops and certified courses, we ensure that all stakeholders are equipped with the essential skills, knowledge, and leadership qualities required to excel. These initiatives are designed not only to enhance current capabilities but also to foster continuous growth and innovation within the football environment, ensuring a pipeline of skilled professionals ready to lead the sport into the future.

3. PLAYER DEVELOPMENT

INDIVIDUAL DEVELOPMENT PLANS

We specialize in elite player development, focusing on the effective implementation of individual development plans (IDPs) to maximize talent potential. With extensive experience, we deliver bespoke workshops that explore the mechanics of IDPs, emphasizing how to integrate individual development within the team environment. 
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Recent successes include delivering IDP-specific workshops for the Slovakian Football Association and the Czech Olympic Committee. Additionally, MADE’s module on Individual Development has been adopted by the Japanese Football Association for their A-License course, creating a lasting legacy within Japanese football.

Testimonials

Having been associated with Terry, Adam and their company MADE throughout my career as an England International and Premier League player, I fully appreciate the importance of continued player and staff development.  In MADE you have accomplished practitioners unrivalled in this field with a proven track-record of developing players and staff in the elite environment.
- Matthew Upson, England International, Co-Commentator & Studio Analyst, BBC, Five Live & Premier League Channel
Having had the privilege of been coached by Terry as a youth team player and more recently working with both Terry & Adam in my role as Individual Development Coach at West Ham United, I’ve witnessed at first hand their expertise in individual development.  The extensive detail in their work across all four corners of player development has resulted in an outstanding track-record for maximising player potential and helping clubs gain valuable ROI. MADE are undoubtedly leaders in the field of individual development for any aspiring player, coach, club or association.
- Paul Konchesky, England International, Premier League Player, Manager & Individual Development Coach
A long-term strategy and sustainability are vital in any business and none more so than at our football club, FC Košice in Slovakia’s Niké Liga.  With MADE’s help we have successfully introduced the  Individual Development Plan methodology within our Academy, helping to create a Club Football Philosophy and Pathway for our young players. It is our ongoing pleasure to work with them in supporting the continued development of our players and staff.
- Dušan Trnka, President FC Košice
Having worked with Terry & Adam and seen at first hand their work ethic – professional, second-curve in their thinking and with forensic attention to detail – I wouldn’t hesitate to recommend MADE for your player, coach and club development requirements.
- Liam Manning, Head Coach Bristol City FC, EFL Championship
Working with MADE allows me not only help develop the next generation of players/athletes but also to continue working on my own self-development, given the high level of expertise within the MADE management team.  It’s an honour to be able to bring my sports psychology and coaching skill-set to the talented MADE team.
- Sam Westley BSc, Sports Psychologist & Individual Development Coach, Crystal Palace FC, English Premier League
As the Technical Director of the Slovakian FA, I was delighted to have the opportunity to work with Terry & Adam from MADE to deliver a workshop to our Academy Directors on the implementation of Individual Development Plans.  Their expertise in this field is unsurpassed.
- Roman Pivarník, Technical Director, Slovakian FA