Educated in Law and experienced in football strategy and operations, Adam has worked alongside high-performance leadership teams to drive sporting and economic success.

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Previously served as J. League Director of Football Strategy & Development, he has played a pivotal role in shaping long-term strategic goals, with in-depth knowledge of the Japanese football ecosystem. 

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Adam’s experience includes Head of Academy Operations and member of the Club Leadership Team at West Ham United, where he contributed to the club's development frameworks.

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He has also held key positions in Premier League working groups focused on The Elite Player Performance Plan, Academy Auditing, and Performance Management Systems, reinforcing his expertise in player development and operational excellence.