SOUTH KOREAN K-LEAGUE: ACADEMY DIRECTOR WORKFORCE DEVELOPMENT PROJECT

Challenge

The South Korean K League sought to elevate its player development environment by empowering academy leaders with world-class knowledge, skills, and experience. The goal was to equip leaders with the tools needed to create elite development environments tailored to the unique context of the K League.

Solution

Targeted Workshops for Academy Leadership

MADE collaborated with the K League Organisation to design and deliver workshops specifically tailored to the K League's development needs. Focused on the critical roles and responsibilities of Academy Directors, the program covered essential aspects of academy management while aligning with the club’s vision and football philosophy. Through expert insights, case studies, and best practices, the workshops inspired leaders and elevated standards across the league.

Comprehensive Learning Opportunities

The workshops featured diverse learning formats—including group work, Q&A sessions, and individual tasks—to enhance engagement, foster teamwork, and build essential soft skills. Attendees gained a clear understanding of “Return on Investment” within academy environments and were equipped with practical tools to drive growth for both staff and players.

Impact

  • Self-Development and Leadership Growth: Academy leaders were inspired to pursue self-development and gained insights into excelling as Academy Directors.
  • Clear Role and Vision Alignment: Leaders developed a thorough understanding of their roles and the strategic value of the academy within the club.
  • Applied Learning for Real-World Impact: Attendees were encouraged to apply their new knowledge in their clubs, directly contributing to the advancement of K League academies.
  • Strengthened Football Fraternity: The workshop fostered a network of peers, promoting ongoing knowledge sharing and collaboration to reinforce the K League’s commitment to development excellence.

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